Product Marketing Specialist

Compensation Type: Salary

Travel Required: Up to 25%

Reports To: Marketing Manager

SUMMARY OF POSITION
Brings a creative mind to the team that oversees marketing, content creation, branding, communications, events,
and sales support. As a member of the Precision team, you will play a fundamental role in achieving our
ambitious customer acquisition and revenue growth objectives.

DUTIES AND RESPONSIBILITIES
• Create, edit, proofread, and ensure accuracy of customer-facing digital and print communications and
content including, but not limited to, product manuals, brochures, social media posts, newsletters, press
releases, and general web content
• Build and analyze performance reporting for marketing campaigns, content, and other marketing activities
• Create product/service training material and educate commercial team about content marketing.
• Assist in the coordination of company events, including social gatherings, trainings, and conferences
• Organize webinar calendar and user group meetings and works with product management, sales, and
applications team to recruit internal and external speakers for these events
• Work with cross-functional teams to execute product launches ensuring all tasks are planned and
completed based on the given timeline.
• Plan and execute marketing strategies tailored to the specific trends and targets for Go-to market success
• Communicate critical market needs and time requirements to enhance customer satisfaction

QUALIFICATIONS AND EDUCATION REQUIREMENTS
• Previous experience in a marketing role, with a preference for candidates experienced in digital content
marketing and project management
• Experience with integrated promotional campaigns, digital marketing, web-page marketing, social media,
and content distribution
• Strong creative instincts with the ability to distill complex concepts into simple, user-friendly, visually
effective ideas.
• Excellent communicator including verbal, written and presentation skills
• Experience using Adobe, Microsoft Office, HTML, JavaScript, WordPress
• Proficient in Google AdWords and SEO Management
• Ability to manage multiple tasks concurrently while understanding competing priorities and timelines
• A self-motivated team player that is able to work independently
• Fluent in English, verbally and written. Other languages are a benefit